FOR BRANDS WHO MOVE WITH MEANING.
Through product refinement and intentional experience design, I guide you from creative chaos to aligned clarity — where sustainability, strategy, and aesthetics meet.
EXPERIENCE DESIGN
& PRODUCT STRATEGY
asai. houses creative services for authentic interactions along product- and community strategies within the realms of retail & recreation.
a story about interconnectedness. is where intention meets aesthetic confidence.
EXPERIENCE DESIGN
CREATING EXPERIENCES,
SHAPESHIFTING PERCEPTIONS.
I help you design soulful, sensory, and strategic brand experiences that move people — whether it’s a pop-up, a launch, a campaign, or a digital touchpoint. Think of it as emotional architecture: shaping how your brand feels in the body, not just how it looks on screen.
FOR CURIOUS BRANDS & COURAGUOUS BUSINESSES
You’re launching or refining a product, service, or brand moment? You want your audience to connect with your brand on a deeper, more intuitive level? You dare to dance with the devil in the details — knowing how people feel, makes the difference?
Creating the concept and arc of a campaign, experience, or launch
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Curating emotional tone, visual direction, and copy flow
Aligning the customer journey with your values and vision
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Defining & building what you want to be remembered for
EXAMPLES
ALIGNED, MAGNETIC EXPERIENCES TURNING YOUR AUDIENCE INTO COMMUNITY & YOUR BRAND INTO A HOME
RESULTS
COMMUNITY & EXPERIENCE DESIGN FOR INTERNATIONAL BEAUTY BRAND
I created cohesive mood and messaging across channels, from copy to experience, moving from lack of voice to engaging effortlessly with the fully digitalized millennial, shaping their community.
CLIENT CASE STUDY
EXPERIENCE DESIGN
A LA CARTE
Concept Development
Creative Direction
Designing Immersive Customer Touchpoints
Brand Design
Copywriting
Rebranding
Brand Coherence
Event Design
Magazine Design
MY METHODOLOGY FOR DESIGNING EMOTIONAL WORLDS:
THE IMMERSIVE CONNECTION FRAMEWORK
THE INNER WORKINGS OF MY MIND
Whether we work together for one touchpoint or an entire experience, this framework guides how I think, design, and co-create. It’s a methodology built to turn fleeting attention into lasting resonance.
FROM CHAOS TO CLARITY IN 4 STEPS
THE IMMERSIVE CONNECTION FRAMEWORK
Purpose Outline​​​
Attuning to your world — mapping what’s present, possible, and precious. This phase lays the energetic and strategic foundation, forming a clear outline of the experience’s purpose and desired outcomes.​​​​​
DISCOVER
Concept Creation & Visual Strategy​
Exploring how your values want to move through form. Moodboards, concepts, creative direction — this is where ideas begin to take on beauty, clarity, and shape.​
DESIGN
Interactive Customer Engagement​
Crafting the bridge between your world and theirs. Together, we define rituals, activations, and touchpoints that feel magnetic — inviting connection, not just attention.​​
ENGAGE
Implementation Roadmap​​​​​​
We translate vision into tangible form, with precision and soul. Production, implementation, and alignment checks ensure every layer speaks the same language.
EXECUTE
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PRODUCT STRATEGY
MAKING INTENTIONAL IMPACT EFFORTLESS.
Whether you're shifting toward sustainability, simplifying your offering, or expanding with intention, I help you align your ecosystem with what truly matters: impact, integrity, and resonance. I support you in refining what exists, uncovering what’s next, and making sure it’s all rooted in integrity and clarity.
FOR FORWARD-THINKING BRANDS.
This is for brands in transition — growing, shifting, or re-aligning towards authentic change and competitive edge in an accelerating world.
You have no idea how to improve your product and align it with modern relevance of ecology and supply chain impact? You are ready for a fresh pair of eyes to move things forward?
Auditing your existing products and refining them with clarity + intention
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Evaluate your product lifecycle and explore options for more ethical materials, circularity, or slow design
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Identify sustainability touchpoints — from sourcing to delivery, reducing impact and deepening brand integrity
EXAMPLES
A STREAMLINED PRODUCT ECOSYSTEM REFLECTING YOUR VISION AND YOUR VALUES, MAKING YOUR BRAND FUTURE-PROOF.
RESULTS
PACKAGING MADE FROM DEADSTOCK FOR INTERNATIONAL WELLNESS BRAND
From Concept to Sampling, I created an alternative packaging model for yoga mats, made from deadstock linen, sourced and produced in Europe. Moving from lack of vision to tangible results.
CLIENT CASE STUDY
PRODUCT STRATEGY
A LA CARTE
Product & Collection Audit
Creative Development
Materials Evaluation
Process Streamlining
Lean Six Sigma Principles
Brand Coherence
ALL SERVICES ARE ANCHORED IN:
THE
ALIGNMENT
METHOD
THE GUIDING THREAD
A grounded approach to effortlessly shift the way your product impacts your brand and the world around you.
The thread that ties interconnectedness together.
FROM CONFUSION TO COHERENCE IN 3 STEPS
THE ALIGNMENT METHOD
Sustainability Assessment
A comprehensive review of your current product materials, sourcing practices, and production processes – offering us the space for strategic clarity, understanding the current landscape of your offering.
DISCOVER
Refining & Reimagining
Strategic Materials​
Exploring suggestions for sustainable and ethical alternatives (e.g., replacing conventional viscose with TENCEL™).​
Production Processes​
Aligning opportunities to reduce waste, enhance efficiency, or transition to greener practices.​
Brand Cohesion​
Ensuring all changes maintain the visual and functional integrity of your products, staying true to your brand identity.
DESIGN
Action Plan for Implementation
Clear Guidance for transitioning to improved practices.​​​ This is where clarity becomes action — rooted in purpose and ready for impact.
DELIVER
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ABOUT
WHERE INTENTION MEETS
AESTHETIC CONFIDENCE.
asai.
a story about interconnectedness. is at the core of creation. personally and universally. a guiding force of clarity. the fuel for embodiment. My deepest intention is to create a world that intertwines us with the natural essence of this truth. remember where we come from. remind yourself where you're going. enjoy the spaces in between, with confidence and vitality.
asai. houses creative services for brands and individuals, facilitating transformative concepts, experiences, and products for brand longevity and self-care. I partner with brands in retail and recreation to align their products and expand the connection to their audience, fusing strategic practicality with aesthetic sensibility, emotional depth and quick intellect.
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CREATIVE CLARITY & IMPACT
THE EVOLUTION OF MY PATH
With an educational background in Supply Chain, Sourcing, Business & Textiles along with over 10 years of experience in working various dynamic industries, my path is shaped by the curiosity to find purpose and weave connections, looking beyond the obvious, to create transformation. As a Certified Coach, Yoga Instructor and Lean Six Sigma Certified Whitebelt, my values root in honesty, courage and the creativity of resourcefulness. My unique perspective & eagle eyes for details, add clarity and impact to everything I touch.
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Are you ready to connect?
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Warmly,
Ray
TESTIMONIES
Working with Ramona for my Berlin event was as fun and creative, as it was structured and streamlined. Working together allowed me space to focus on delivering my work and not be preoccupied with practical details. The whole event was seamless and successful!
AMANDA NØRGAARD
Writer, Mentor, Kundalini Yoga Teacher, Model & Founder
ILLUMINATION.ART
EVENT DESIGN
CREATIVE DIRECTION & PRODUCTION
[...]Ramona played a key role in various aspects of the studio's work for an international client in the beauty industry, including research, community design, copywriting, and brand design. She consistently impressed with her creativity, dedication, and ability to collaborate effectively in a virtual environment–despite the challenges of working remotely. [...] Her strong communication skills and proactive approach allowed her to seamlessly integrate into our remote workflow, meet deadlines, and deliver to the point brand concepts. [...] Ramona’s versatility as a creative consultant, combined with her passion for brand storytelling and community engagement, makes her a strong candidate for any creative role.
SIDSEL SOLMER ERIKSEN
Owner & Creative Director
Spread Studio
EXPERIENCE DESIGN
COPY WRITING
CREATIVE CONCEPTS
Collaborating with Ramona for my YogaART concept and YogaRetreat was efficient and insipiring, with communication on an eye-level basis. Her input helped me formulate my vision in a clearer approach. The yoga retreat is almost sold out.
FRANZISKA KATHARINA RÖHRS
Artist, Painter, Yoga Teacher
BRAND REFINEMENT & PRODUCT ALIGNMENT FOR BRAND COHERENCE
PROJECTS
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WORK WITH ME.
a story about interconnectedness.
